Speakers 2013

Chairman of NFC Symposium 2013: Joe Davies, Associate Editor, NFC World
Joe DaviesJoe Davies is the Associate Editor of NFC World and an industry analyst who has contributed to authoritative research reports including “The NFC Market 2012” and “NFC Technologies and Systems” as well as the “The Mobile Wallet Report”, the new business intelligence service for NFC and mobile wallet executives. Joe’s time at SJB Research has been marked by a rapid ascent of the NFC learning curve and he now travels extensively to meet and interview industry leaders for NFC World and The Mobile Wallet Report. NFC World is the website decision makers turn to first to discover the latest international developments in NFC. More than 90,000 people visit www.nfcworld.com each month while thousands more follow the site’s RSS feed and the @nfcw Twitter account and 9,800+ subscribers get the publication’s weekly email newsletter.


Rene Batsford, CIO, The Coffee Mob
Rene BatsfordRene’ Batsford has over 17 years experience in the Retail, Manufacturing and Entertainment Industries. Specializing in evolving and improving brands customer experience through use of innovative, flexible and scalable technologies. Rene’ has worked with leading brands such as Molton Brown Cosmetics, AEG, Barclaycard, Orange, Visa, EAT, Qliktech and Escher Group. Arguably some of Rene’s key projects to date have been delivering the IT Strategy and infrastructure for the world renowned music and entertainment venue “The O2” as European IT Director for Anschutz Entertainment Group. Delivering the UK’s first fully integrated contactless payment solution with EAT as well as the UK’s first mobile and NFC enabled interactive smart poster with Orange (Everything, Everywhere) and EAT. Most recently Rene’ has been working with organizations such as Visa, Coffee Mob and most notably Escher Group who are leading the way with an end to end retail focused mobile loyalty solution incorporating NFC technology that delivers a one touch payment and loyalty experience for customers & merchants (www.bopzy.com). Rene’ is a key supporter of emerging technologies such as contactless payment and mobile loyalty and regularly gives key note speeches on these subjects to the Retail and Banking Industry. Rene’ has won numerous awards most notably the 2008 European Retail award for Payment Solutions for his work on contactless payment and followed this up with 3 awards for the 2009 & 2011 Contactless Intelligence Awards for contactless payment and Business Intelligence 2012 award.


Torbjörn Norée, Sales and Market Director Sweden and Baltic States, Oberthur Technologies
Torbjorn NoreeTorbjörn Norée is responsible for Sweden and the Baltic States at Oberthur Technologies and joined Oberthur in 2008. Prior to that he was the Managing Director of Metamatrix, a consulting firm in Information Management and Strategy, and hold different management positions within different telecom companies (mainly within the groups of Sonera and Telia).


Kristian T. Sørensen Senior Manager, Corporate Mobile & E-commerce
Kristian T SorensenKristian T. Sørensen currently serves as Senior Manager for mobile payments and e-commerce for Nets. Prior to that, Kristian was working with online and mobile financial services with Nykredit as well as being a member of the Danish Bankers’ Association’s mobile working group. Kristian is a board member of the Mobey Forum (www.mobeyforum.org) and has been an active contributor to the production of Mobey Forum’s mobile wallet white papers.


Francesca Terrell, Senior Vice President, Corporate Mobile & E-commerce, NETS
Francesca TerrellFrancesca M. Terrell is responsible for mobile payments and e-commerce programme in Nets. Prior to that, Francesca was Head of Cards in Danske Bank and was employed by Nordea as well, heading up Business Development and Innovation for the Cards unit there. A native New Yorker, Francesca has also worked in the US for Citibank and American Express in a variety of roles within cards, payments, e-services and mobile.


Serra Luck, Director of End-User and Consultant Business EMEA, HID Global
Serra Luck
In 2010, Serra Luck joined HID Global in 2010 as the Director of its end-user and consultancy Business, EMEA. Her group focuses on bringing HID’s technology and end-to-end solutions closer to end- users and consultants before, during and after any project as a trusted advisor. Serra also works closely with Mobile Network Operators to integrate HID Global’s virtual credentials into their ecosystem. Before joining HID, Serra worked in the Identity and Access Management space at Siemens AG and in the IT industry at Oracle Corporation. She has a degree in Statistics in Middle East Technical University and an MBA in International Management FH-Furtwangen.


Guido Vermeent, Regional Director Telecom Northern Europe, Gemalto
Guido VermeentGuido Vermeent holds a position as Regional Director for Gemalto’s Telecom business unit for Northern Europe. He joined Gemalto in 2008 as a Country Manager of the Netherlands & Luxembourg and was closely involved with the local NFC initiatives with MNO’s and Banks. His new Challenge started earlier this year, to manage the Telecom Business Unit for Northern Europe out of Stockholm. Guido has 12 years of experience in Telecom Sales. Before he joined Gemalto, he held several sales positions at a Mobile Network Operator (Orange) and a Mobile Hardware Vendor (Samsung).


Rémy Belloir, Mobile Financial Services Sales Manager, Gemalto
Remy BelloirRémy Belloir holds a position as Sales Manager for Mobile Financial Services for UK, Germany and Scandinavia. He joined Gemalto in 1999 and has 13 years in Telecom and Payment industries. For 4 years he was director of Gemalto TSM delivery, supervising programs for Japan, USA, UK, Poland, France and Turkey. Previously he had held several management positions in Gemalto on contactless card deployments, on SIM and OTA personalization. He had previously worked for 10 years as project manager in France, Argentina and the Philippines. Rémy Belloir holds a Master’s degree in Computer Science from the “National Institute of Applied Science” of Lyon, France.


Oliver Snyers, Marketing Director, Walibi
Oliver SnyersOliver Snyers has been marketing director of Walibi Belgium (Walibi, Aqualibi and Bellewaerde) since November 2006. In parallel with this, he was named marketing manager of the Walibi brand in July 2009, and as such he supervises all the marketing aspects of the re-branding of the four Walibi parks in Europe. Oliver Snyers joined the Compagnie des Alpes group in 2002 as sales and marketing director of Bellewaerde (Starparks Group at the time). Previously, Oliver, a commercial engineer worked for commercial business online and by phone.


Dr. Marcus Gemeinder, PMP, Senior Project Manager Innovation Projects, DB Mobility Logistics AG
Marcus GemeinderMarcus Gemeinder joined Deutsche Bahn AG (DB) after obtaining a PhD in electrical and information engineering in November 2003. Since then he has been involved in the field of electronic ticketing. In July 2005 he became leader of the strategic project ‘eTicketing’. The main goal of that project was to evaluate all different types of electronic ticketing approaches available then and in the near future and to derive based on that an electronic ticketing strategy for the DB. As a result, in November 2006 DB together with Vodafone initiated the cutting-edge project ‘Touch&Travel’ with Marcus being project manager on DB’s side. After several pilot stages with different NFC phones the approach is now open to all customers and the backend system is currently migrated to a mass-capable platform. In addition, Marcus is involved in all of DB’s NFC-related activities as well as innovations in other areas.


Mats Ellman, Business Development – Market Strategist, Sales, Stockholm Public Transport (SL)
Mats EllmanMats Ellman is the Market Strategist Sales with responsibility for the strategic and long-term development of Sales within the Stockholm Public Transport. Mats responsibility includes the continued development of an attractive public transport for the people of Stockholm area as well as for visitors. An attractive public transport means from the sales point of view, that that there is a ticket assortment that attracts travelers and allows them to effectively be able to pay and get their tickets. Previously Mats has worked with sales operations and business development issues in the payment solution business for 15 + years.


Thomas Mann, Head of Distribution, SJ
Thomas MannThomas joined SJ in 1990 and has worked in different positions since then. He was Accounting Manager in 1990-1993, CFO in 1993-1998, and then CIO in 1998-2001. Since 2001, he has been Head of Distribution. From the very beginning he has been involved in payment and payment solutions. SJ is the largest train operator in Sweden, with ca. 55% of the total Swedish passenger rail market and ca. 90% of the long-distance (over 100 km) passenger train travel. Every day, 100,000 people travel with SJ. SJ has 5,400 employees.


Viktoria Erngard, Vice President at Telenor Financial Services, Telenor Group
Viktoria ErngardViktoria Erngard is responsible for NFC services and related projects in Telenor Group. Last year Telenor completed a successful trial in co-operation with DNB on NFC payment in the Oslo area. Telenor is now using the findings to develop and launch NFC services in Norway. Viktoria joined Telenor in 2000. She started working as controller in the Fixed Business area but within a year she had joined the Mobile Business area and was working with the team that set up Mobile Commerce in Telenor. Since 2004 she had had various management positions within electronic payment as well as other services and usability. Since 2008 Viktoria has been responsible for payment and enabling services with special attention on electronic ID and electronic payment. She is also responsible for cooperation with Norwegian banks and other financial institutions.


Mona Berbusmel, Project manager, Telenor Group
Mona BerbusmelMona Berbusmel is Project manager in the Tap2pay project that plan to launch NFC services in Norway in 2013. She joined Telenor in 2001. She started working as Customer Relation Manager within the Consumer Technical Support. She has lead various projects both in Consumer and Business Customer Support.


Bengt Nilervall, Head Payment Systems, Svensk Handel
Bengt NilervallBengt joined Svensk Handel, the Swedish Trade Federation in 2009 where he is currently Head of Payment Systems. Bengt holds an MBA in Marketing and has a long career in sales and marketing. After graduation, he worked at several companies in the IT services area. Later he was involved in the sports and events industry for a number years. Since 2003 he has been working in the payments industry.


Peter Björnlund, Director Strategic Systems, Nobina AB
Peter BjörnlundPeter joined Nobina in 2011 where he currently holds the position of Director Strategic Systems with an overall responsible for the IT areas of strategic importance within the Nobina Group. Nobina is in the passenger transport business and has around 280 million passengers per year within the company’s two business units: regional traffic (Swebus) and interregional traffic. Nobina serves local communities throughout the Nordic Region with the aid of just over 7,600 employees. Previously, Peter worked as IT Director at Swebus and as CTO at Enecto AB. Peter holds an MSc in Industrial Economics and Management from KTH (Royal Institute of Technology) and a Diploma in Marketing and Economics from the Berghs School of Communication.


Per Arvid Gjersum, Vice President, DNB
Per Arvid GjersumPer Arvid Gjersum joined the bank in 1998 as Sales Manager payment solutions and acquiring. He held various positions in the bank including member of management team in NorKort (subsidiary company) and Cash management. He is currently involved in an NFC project (Tap2Pay) with Telenor Norway working with Merchant, acquirer and POS suppliers. He previously worked as sales manager in American Express Norway. He holds a degree in business economics.


Niklas Arvidsson, Associate Professor Industrial Dynamics (Industrial Engineering and Management), KTH
Niklas ArvidssonNiklas Arvidsson, Associate Professor at Industrial Engineering and Management (INDEK) at the Royal Institute of Technology in Stockholm, has been researching innovation and learning over 20 years with a particular focus on innovation in the area of payments. In this field, he is regularly asked to speak in conferences and interviewed by radio and newspapers. He has also been asked to act as an expert in a hearing at the Department of Finance in Sweden. Recent research projects include the Future of the Payment System, A Cashless Society and Mobile Payments – More than Transactions (done in collaboration with Wireless@Kista). He has been working as a consultant over 15 years with a focus on strategy, innovation, organization and leadership. He is published in Organization Science, Management Science, Scandinavian Journal of Management, John Wiley & Sons, Earthscan and Oxford University Press.


Simon Betts, IT Team Manager Sales and Marketing, SL
Simon BettsSimon has worked for five years within systems management at SL. The Sales and Marketing team is responsible for the systems management of SL’s ticketing systems including SL Access, SL’s smartcard based ticketing system. Simon has previously worked within project management at Bombardier Transportation and is a Computer Science graduate of the University of East Anglia in Norwich, England.


Karoline Beronius, Co-location Centre Manager, EIT ICT Labs Stockholm
Karoline BeroniusEIT ICT Labs is one of the first Knowledge and Innovation Communities (KIC) supported by the EC through the European Institute of Innovation and Technology. The EIT ICT Labs emphasises European mobility and collaboration to drive the innovation agenda forward in Europe. Six European Co-location centres provide dynamic meeting places and a platform for collaboration. Karoline manages the centre creating an environment for fruitful collaboration between universities, research institutes and industry. Karoline was previously employed at SPIDER – the Swedish Program for ICT in Developing Regions, working with ICT for development in East Africa and Central America. Mobile technology, SMS banking and transactions were some of the key areas.


Jan Markendahl, Associate Professor, Radio Communication Systems Department, KTH
Jan MarkendahlJan Markendahl is Associate Professor in Wireless infrastructure deployment and economics at the Radio Communication Systems Lab at the Royal Institute of technology (KTH) in Kista. Jan joined KTH 2003 after more than 20 years in the industry and at consultancy companies, e.g. Ericsson, Nokia Networks, Communicator and Framfab. At these companies Jan was involved in R&D, marketing, business development and line & project management. His current research areas are mobile broadband networks and services, mobile payment and NFC services, techno-economic and business modelling and analysis. Jan has a PhD degree in Tele-economics from KTH 2011, the title of the PhD thesis is “Mobile network operators and cooperation – A Tele-economic study of infrastructure sharing and mobile payment services”


Lena Erneling Albers, Manager On-Ground Products, Product Development & Management, Scandinavian Airlines
Lena Erneling AlbersLena Erneling Albers holds a position as Manager for SAS On-Ground “off airport” products including mobile services. She joined SAS in 1985 and has over 26 years of experience from the airline industry. During her career she has had several positions within SAS. Most of her work has been related to product development and design in a wide range of areas including cabin interior, passenger seats, in-flight services and – for the last six years – on ground products. Currently, Lena is responsible for SAS web- and mobile-check in, flight info SMS and SAS Smart Pass. Lena has a Master of Science in Ergonomics from Loughborough University in England.


Oskar Karlsson Product Manager, Group Mobile Payments, Swedbank
Oskar KarlssonOskar Karlsson is product manager for Swedbank´s Mobile Consumer to Business payments. He has a background as Head of Acquiring products within BABS, a subsidiary to Swedbank. Prior to joining Swedbank Oskar has had a 10 year manager career in Telecoms spanning from IT infrastructure through systems to product management that also includes 2 MNO startups.


Odd Birkenes, Director of Value Added Services, NorgesGruppen
Odd BirkenesOdd Birkenes joined NorgesGruppen ASA in 1996 and as Director of Value Added Services is responsible for the group’s payment and card concepts. He has held various positions within NorgesGruppen, including Chairman of Libris (book chain) and Director of Corporate Development and Projects. Previously, Odd had held various positions with Shell where he had accrued valuable experience in the oil market in Norway and in the Nordics. Odd holds a degree in business economics.


Antony Robbins, Director of Communications, Museum of London
Anthony RobbinsRobbins, 48, has been Director of Communications at the Museum of London since July 2009. He oversaw the You are Here PR campaign for the launch of the museum’s £21m Galleries of Modern London. This campaign included the development of ‘Streetmuseum’, the Museum of London’s first ever Smartphone app. This app has now been downloaded 350,000 times. It set the benchmark for the use of augmented reality by UK culture and heritage bodies. The Museum of London recently launched its fourth app – a graphic novel called Dickens’ Dark London. Previously, Robbins worked in international development. He spent two years at the UK government’s Department of International Development and six years at aid agency CARE International. This work took him across Latin America, Asia, the Balkans and sub-Saharan Africa. Robbins was born in London – the city he still calls home.


Jan Forsell, Business Development Retail, SEB
Jan ForsellJan Forsell is at the moment working with business development at SEB, specializing on retail i.e. strategic development issues within distribution, mobile banking- and payments. Before joining SEB in 2005, Jan Forsell held positions at EDS and Carl Lamm.