Dr. Marcus Gemeinder, PMP, Senior Project Manager Innovation Projects, DB Mobility Logistics AG
Marcus Gemeinder joined Deutsche Bahn AG (DB) after obtaining a PhD in electrical and information engineering in November 2003. Since then he has been involved in the field of electronic ticketing. In July 2005 he became leader of the strategic project ‘eTicketing’. The main goal of that project was to evaluate all different types of electronic ticketing approaches available then and in the near future and to derive based on that an electronic ticketing strategy for the DB. As a result, in November 2006 DB together with Vodafone initiated the cutting-edge project ‘Touch&Travel’ with Marcus being project manager on DB’s side. After several pilot stages with different NFC phones the approach is now open to all customers and the backend system is currently migrated to a mass-capable platform. In addition, Marcus is involved in all of DB’s NFC-related activities as well as innovations in other areas.
© NFC Symposium – NFC Conference 2013