As the first store in Sweden ICA To Go in Kista (Stockholm) launches a digital loyalty card with NFC technology. Smart phones that lack native support for NFC can use the technology thanks to an NFC tag that will be distributed in the store.
The new loyalty card, based on NFC (Near Field Communication), is built into the ICA To Go app for iPhone and Android. The app is launched today, 25 January.
- NFC is the future technology that will simplify our customers’ lives. We are very excited to see how the customer will react to this. Through the test, we can learn more about their behavior and how they accept the new technology, says Samuel Young, Director of digital media at ICA Sweden.
Every lunch purchased, gives the customer a stamp in their loyalty card which is visible directly in the app. After six collected stamps the seventh lunch is for free. – Prior to the opening of Kista, we started thinking about how we could attract the target audience in here. Many of them are very interested in high technology. Previously, we worked with paper loyalty cards for our loyal customers. At ICA To Go in Kista we saw the opportunity to test the loyalty with tomorrow’s technology, says Eva Kimborn Heivert, Project manager for ICA To Go.
For mobiles without built-in support for NFC technology, ICA To Go developed a tag that can be attached to your mobile. Those whose phones have NFC built can just download the app and start using the loyalty card in the store. Through the app, all users can tell friends or share through Facebook and thus collect more stamps.
About ICA To Go
ICA To Go is a retail concept that has existed within ICA (Sweden’s leading retail company) since 2010. ICA To Go is aimed at health-conscious city dwellers who want quick and easy meal solutions of high quality. The range consists of meals for breakfast, lunch and snacks. All meals are prepared on carefully selected ingredients. Today there are three ICA To Go stores in Stockholm.
For more information:
ICA’s press telephone: 070 253 66 60
